PERRICONE MD
PRE:EMPT SERIES,
PRESS LAUNCH


 
Project brief: Design and create an interactive space to host a press day and a product launch for this leading cosmetic brand. The event must emphasise the science and development behind the PRE:EMPT Series as well as targeting the Millennial generation. The concept and theme to this event is to be based around a science laboratory with installations made from scientific glass ware and hexagonal formations.
Result: The VISOOREVENTS team designed an event that had both impact and drama. Taking the concept of the laboratory, the space was turned into a clinical environment that showcased the use of science behind the PRE:EMPT Series. The blank white space was dressed with a series of hexagonal structures that formed the display stands. The venue was divided into several different zones that had their own unique function, from the Antioxidant Bar, to the science lab presentation table.