LIPIKAR RANGE LAUNCH
PRESS & BLOGGER PRODUCT LAUNCH EVENT
Project brief: Source a London based venue to accommodate a UK product launch. The event needs to be interactive and reflect various elements of the new product line, giving guests the opportunity to engage with the new product line as well as having a photographic opportunity for social media.
Result: A blank white event space was transformed into a series of interconnecting rooms that gave guests a sensory experience. Fo Fur cladding, textured surfaces and summer meadows combined to create an event that was highly interactive, visually stimulating and a fantastic backdrop to the La Roche-Posay brand. The team at VISOOR not only designed and implemented the scheme, they also designed and fabricated all elements of the furniture, props and fixtures.