BACK2BLONDE / ZEROGREY
PRESS & BLOGGER UK LAUNCH SET DEIGN AND EVENT MANAGEMENT
EVERPRO BEAUTY / MANA PRODUCTS
Project brief: Bring to life the product through innovative and impactful event design, following the fresh, cutting edge nature of the US brand. The event will launch the new product lines to the UK market through interaction with the media and various press channels.
Result: The theme for this launch event was based around powerful colours a grand reveal. The idea was to incorporate a sense of unknown to the space by creating screening formed from giant product packaging. As guests arrived at the space they were faced with a wall of coloured lighting and a giant EVERPRObeauty packaging boxes. Inside the product boxes there were displays of lacquered plinths highlighting the new product lines, all of which were viewable through the giant circular cut out. Upon further exploration of the space guests were invited to take part in beauty demonstrations, showcasing the full extent of the products on offer.